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Rob Farrow

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  • Top 20 Things That May Have Killed Ed (me) in the Boundary Waters Refused to pay $7000 for seaplane rescue Our latest list of inane musings from the Brainstorm office white board: Top 20 Things That May Have Killed Ed in the Boundary Waters Minnesotan’s unfailing politeness The guys from Deliverance Massive oil spill Refused to pay $7000 for seaplane rescue Minnesota wading coyotes A run-in with Locke (smoke monster) Inability to update his Twitter stream Eaten [...]
    2 months on
    .think - A Brainstorm blog
  • Brand Remodeling: Embrace the Unexpected As important as a project road map is – things can, will, and should change. The Struggle I’ve been a homeowner for nearly 5 years now. I’ve done every massive remodeling project that one can do – kitchen, bath, landscaping – you name it. And, when I say I’ve “done it” that doesn’t mean that [...]
    2 months on
    .think - A Brainstorm blog
  • iPad Series Part 1: Advancing The Mobile User Experience It’s about bringing content into the environment you’re already in, not creating an environment conducive to your content. Introducing the iPad Apple’s iPad has been highly successful since its recent introduction, selling 2 million units within 60 days. The iPad benefits from a growing base of Apple customers, software developers, partners and media relations, and builds [...]
    2 months on
    .think - A Brainstorm blog
  • 5 Takeaways from Starbucks’ New Facebook eCommerce App Location, Location, Facebook. Starbucks Facebook Coffeehouse Starbucks introduced a Starbucks Card tab on its Facebook fan page today. Inside the tab is a new eCommerce destination, an embedded app that allows customers to manage card registration, check their balance and rewards, reload cards and edit profile information without ever leaving the Facebook environment—a virtual Starbucks coffee shop [...]
    4 months on
    .think - A Brainstorm blog
  • Branding Futures in Ethiopia United, one of three identities (see below) developed by Brainstorm for Abraham’s Oasis “We’ve developed brand identities for many Fortune 100 companies, but this had immediate brand impact—potent and direct.” - Jenni Roberts Associate Creative Director, Brainstorm The Oasis In a tiny village in the arid and often perilous region of Ethiopia is a refuge called Grace Village, which [...]
    4 months on
    .think - A Brainstorm blog
  • Chanel No.5 Film Shorts: Free, for a Price Free to Brand Entertainment Chanel tells a romantic tale in this 2:22 video entitled Night Train. It’s a familiar story, the same one Chanel’s been telling generation after generation. No longer constrained by rigid 30 or 60-second ad models and fee-based, one-view, network television slots, Chanel is free to produce branded video content in various lengths [...]
    4 months on
    .think - A Brainstorm blog
  • Higher Education Capital Campaigns: Target Audiences Appropriately High production value printed Case Statement and architectural fly-through package developed by Brainstorm for Bryan College’s one-on-one campaign meetings (featured in Graphis). Support the ask with well-designed materials that clearly explain the institution’s needs and the benefits that will be realized—both institutionally and personally. A Capital Idea It’s an exciting time—the feasibility studies are complete and pre-campaign gifts [...]
    4 months on
    .think - A Brainstorm blog
  • Logo vs. Brand Eventually, your logo becomes a touch point by which your audience either recognizes or mocks your brand. The Struggle Many businesses struggle through the development of their business or product logo because they believe the logo is their brand rather than understanding it is but one representation of their brand. No logo can carry your brand without [...]
    5 months on
    .think - A Brainstorm blog
  • 5 Focal Points for Brands in 2010 We’ve identified five focal points of opportunity for 2010. They’re not an end-all priority list for brands, nor predictions, but rather initiatives, items born of trending behavior and emergent technologies being embraced by consumers. 1. Mobile-based marketing Smartphones are fast becoming the center of consumer experience for work, home and play (see: Is Your Mobile Presence Brand [...]
    7 months on
    .think - A Brainstorm blog
  • Seven Jars of Jam Awaiting Voodoogoo Jam Perfecting Good Taste Friends from afar sent me not one but seven jars of assorted gelatinous delights for the holidays. Each homemade delectable is tastefully adorned with an elegant custom label and a short background regarding the origin of the harvested contents. Perfect. I can barely wait to taste them all. But await I will. The [...]
    8 months on
    .think - A Brainstorm blog
  • Top 20 Favorite Friday Night Wind-Downs Panic room, interesting video Our latest list of inane musings from the Brainstorm office white board: Top 20 Favorite Friday Night Wind-Downs A placid dip in the sensory deprivation tank Appointment with my masseur Brainstorming upcoming Top 20 board topics Watching 4 episodes of “24” back 2 back Pizza, wine, movie, couch Dining out Quiet room, good book A nice relaxing mosh pit! DANCE PAARTY! Panic [...]
    8 months on
    .think - A Brainstorm blog
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